The North Coast Wine Industry Expo, the second largest wine industry tradeshow in North America, announces its third educational session – Branding Your Vineyard. Offering relevant resources to Vineyard owners and managers, this topic has been developed with the goal of exploring the opportunities to build an identity around your vineyard in a way that directly affects grape sales.
Moderating this panel will be the former President of the Sonoma County Winegrape Commission (SCWC), Nick Frey. During his time as President, Frey work with the members of the SCWC to support the organization’s marketing mission of increasing the value of Sonoma County winegrapes while nurturing and protecting the agricultural resources.
The panel will feature Steve Sangiacomo, a third generation vineyard owner, who will discuss the benefits that accompany a recognized vineyard name and the steps the Sangiacomo family have taken over the years to distinguish their winegrape operations.
Brian Clements, Vice President and Partner at Turrentine Brokerage, brings his extensive experience working with vineyards throughout California to the discussion. Brian will provide insight into what really drives demand for a particular vineyard and its impact on price.
Michael Brughelli, Sales Manager for the Thornhill Companies, which includes one of the nation’s most iconic vineyards, the renowned Bien Nacido Vineyards, will present his perspective and experience on ultra-premium winegrowing and the significance of selecting the best wineries to work with.
Registration for the Second Annual North Coast Wine Industry Expo is now available at www.wineindustryexpo.com/attendees. Sign up today to take advantage of the Harvest Special pricing and to ensure your seat at these valuable educational sessions.