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The rewards and challenges of growing, making, and selling wine can be numerous for grape growers, winery owners, and executives.
Marketing your small winery can seem overwhelming and challenging, especially for those of us with small shops with just one, or maybe a few employees. During harvest, there is never enough time to even think about marketing. Then by the time you get everything else done, from bottling to distribution, it’s almost harvest again! However, you know creative and customer-focused marketing is critical to the success of your winery.
You’ve probably heard of NDVI (Normalized Difference Vegetation Index) or EVI (Enhanced Vegetation Index) maps, which are helpful in understanding the relative health of grapevines. Typically generated from multispectral imagery gathered by satellites, airplanes or drones, these maps are based on the principle that healthy plants reflect less red visible light than unhealthy plants because healthy plants absorb more of it as they are engaged in higher rates of photosynthesis.
Climate disruptions are increasing in volatility throughout the world, impacting many sectors and industries. Among one of the hardest hit is agribusiness – specifically wineries – which depend on stable soils and climatological consistency to deliver a viable product. How will raging wildfires, searing temperatures and flooding rains change the business? And how can insurers assist worried vintners and their customers?
Crush season is an exciting and important time of year for any winery, but for modern agricultural enterprises doing business in California, the state’s complex web of wage and hour employment laws presents a trap for the unwary at this already hectic time.
Making sense of the data you get from your website. Consumer website behavior provides much of the information you need to make better marketing investments....
Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook...
I live and work producing films and videos in the San Francisco Bay area, where tech and startups abound, but creativity doesn’t necessarily follow suit. A great deal of time is spent looking just like the competition on company websites and social media portals, so the new guy can appear to be on equal footing with the slightly older gal, and mind blowing company videos consist of a bunch of words jumping onto a white screen and/or hand drawn animation that isn’t.
IBWSS (International Bulk Wine and Spirits Show) talks to Steve Dorfman, partner at the Ciatti Company about the 10 Factors That One Should Consider...