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Expert Editorial

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The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor community and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and company logo as well as a link to your website or Wine Industry Network profile. If you are interested in writing an Expert Editorial for the Wine Industry Advisor, please contact editor@wineindustryadvisor.com with a brief summary of your article. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

Flooring Sanitation Concerns for Wineries

By Sophia Daukus Winery operators face many challenges unique to the industry – not the least of which is staying in full compliance with the...

The Sweet Taste of Succession Planning

By Claudio Cipollina, Business Banking Market Executive, Bank of America Merrill Lynch In order to properly manage your winery, you likely wear many hats to...

Top 10 Challenges that Keep Wine Executives Up at Night

The rewards and challenges of growing, making, and selling wine can be numerous for grape growers, winery owners, and executives.

Creative Solutions to Drive Small Winery Marketing

Marketing your small winery can seem overwhelming and challenging, especially for those of us with small shops with just one, or maybe a few employees. During harvest, there is never enough time to even think about marketing. Then by the time you get everything else done, from bottling to distribution, it’s almost harvest again! However, you know creative and customer-focused marketing is critical to the success of your winery.

Proper Use of Aerial Diagnostic Maps to Improve Vineyard Performance

You’ve probably heard of NDVI (Normalized Difference Vegetation Index) or EVI (Enhanced Vegetation Index) maps, which are helpful in understanding the relative health of grapevines. Typically generated from multispectral imagery gathered by satellites, airplanes or drones, these maps are based on the principle that healthy plants reflect less red visible light than unhealthy plants because healthy plants absorb more of it as they are engaged in higher rates of photosynthesis.

Over-Exposed – Vineyard Volatility Amid a Changing Climate

Climate disruptions are increasing in volatility throughout the world, impacting many sectors and industries. Among one of the hardest hit is agribusiness – specifically wineries – which depend on stable soils and climatological consistency to deliver a viable product. How will raging wildfires, searing temperatures and flooding rains change the business? And how can insurers assist worried vintners and their customers?

Does Social Media Help Me Sell Wine?

Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about...

Crush in Compliance with California’s Wage Laws

Crush season is an exciting and important time of year for any winery, but for modern agricultural enterprises doing business in California, the state’s complex web of wage and hour employment laws presents a trap for the unwary at this already hectic time.

Your Website Visitors Are Telling You Everything You Need to Know...

Making sense of the data you get from your website. Consumer website behavior provides much of the information you need to make better marketing investments....

Selling Wine Through Facebook Requires the Tenacity for Testing of a...

Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook...

Tasting Room Trends: 2016 Review & 2017 Forecasts

At VingDirect, we exist to help family wineries grow their direct to consumer sales. Our winery clients receive education and training, customized consulting, and our...

Data Is Driving the Wine Industry

There’s no shortage of mobile apps these days to find wines, remember what you drank, or even have wine delivered to your door in...

Managing Managers – It’s a Whole New Ballgame!

By Joel A. Miller, ChateauHR Consulting Roles change dramatically when you get promoted to middle management. Many newly-promoted managers fall flat on their face because...

Five Video Tips for Wine Marketing

I live and work producing films and videos in the San Francisco Bay area, where tech and startups abound, but creativity doesn’t necessarily follow suit. A great deal of time is spent looking just like the competition on company websites and social media portals, so the new guy can appear to be on equal footing with the slightly older gal, and mind blowing company videos consist of a bunch of words jumping onto a white screen and/or hand drawn animation that isn’t.

10 Factors to Consider when Selecting a Bulk Wine Supply Partner

IBWSS (International Bulk Wine and Spirits Show) talks to Steve Dorfman, partner at the Ciatti Company about the 10 Factors That One Should Consider...