Expert Editorial
The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.
Expert Editorial: How Real-Time Data Is Advancing the Winemaking Process
![[iStock]](https://wineindustryadvisor.com/wp-content/uploads/2022/07/istockphoto-605991274-612x612-1-300x194.jpeg "Expert Editorial: How Real-Time Data Is Advancing the Winemaking Process")
With fast evolving technology and fermentation monitoring in wine, we are about to witness a revolution that will take this industry to a new...
Expert Editorial: Improve Wine Quality with Cleaning and Passivation of Stainless...
![A knowledgeable service provider will use surface active agents to break the water barrier and clean the actual surface of the metal, removing any contaminants that may be present. [Astro Pak]](https://wineindustryadvisor.com/wp-content/uploads/2022/06/Astro-Pak-employs-proprietary-chemical-cleaning-processes-and-custom-designed-chemical-circulating-pump-skids-to-remove-surface-contaminants-and-enhance-corrosion-resistance-300x194.jpg "Expert Editorial: Improve Wine Quality with Cleaning and Passivation of Stainless Steel Tanks")
To maintain desired neutrality, stainless steel tanks must be properly cleaned. This is one job best left to the professionals.
By the Astro Pak team
For...
Expert Editorial: Try Non-chemical Algae Suppression for Winery Reclamation Waters
![Algae polluted water. [iStock]](https://wineindustryadvisor.com/wp-content/uploads/2022/06/istockphoto-1169969805-612x612-1-300x194.jpeg "Expert Editorial: Try Non-chemical Algae Suppression for Winery Reclamation Waters")
Viticulturists and vineyard owners need to understand how harmful algae blooms can impact their business and how they can implement best practices to solve...
Expert Editorial: Protecting Your Artificial Intelligence Innovations
![[iStock]](https://wineindustryadvisor.com/wp-content/uploads/2022/06/istockphoto-1054513236-612x612-1-300x194.jpeg "Expert Editorial: Protecting Your Artificial Intelligence Innovations")
Many in the wine business are wondering how to properly protect their AI innovations. A few tried-and-true routes to safety include patents, copyrights and...
WineAmerica: The Value of Associations
Associations bring people together, create consensus, communicate with key constituencies, improve the business climate and grow the industry.
By Jim Trezise
A Finger Lakes winery owner...
Expert Editorial: Mobilize a Well-Trained Vineyard Crew for Pest Scouting and...
Your greatest detection tool may already be in your vineyard.
By Thomas Grandperrin
Field scouting is a fundamental component of a successful integrated pest management (IPM)...
Expert Editorial: Alcohol-Free Wine Presents Challenges in Filtration and Quality Assurance
The production of non-alcoholic wines presents a particular challenge for producers, since it differs considerably from the classic winemaking process.
By Dr. Ilona Schneider and...
Expert Editorial: Using Sports to Promote Your Wine Brand
The role of the “influencer” has and continues to disrupt the sponsorship and marketing of nearly every industry. Wine is no different.
By Ishveen Jolly
Alcohol...
Expert Editorial: The Judgment of Paris and Its Impact on the...
![Judgement of Paris makes headlines [Photo courtesy UC Davis]](https://wineindustryadvisor.com/wp-content/uploads/2022/05/UCDavis.MSS_SpurrierS_004-scaled-1-300x194.jpg "Expert Editorial: The Judgment of Paris and Its Impact on the U.S. Wine Industry")
By Anthony Zhang
May 24 is a day of celebration for wine lovers across America, as it marks the anniversary of The Judgment of...
Show Up, Stand Up, Speak Up: WineAmerica National Policy Conference 2022
For the first time in three years, WineAmerica representatives recently met with Congressional Representatives from around the country to discuss the wine industry’s legislative...
WineAmerica: Managing the Business Climate for Wine
Editor’s note: Wine Industry Advisor is proud to welcome WineAmerica to its roster of regular contributors. Beginning with this article, the industry’s voice in...
Best Practices for Text Marketing in the Wine Industry
2021 was a banner year for wineries that sell directly to consumers.
Twenty-nine percent of wine marketers reported their best year ever on the strength...
Navigating the Wine Industry’s Property Insurance Conundrum
—Expert Editorial by Alexis Sinclair is special counsel at Farella Braun + Martel
Property insurance is both a prudent choice by a business, as well...
Turning Holiday Gift Memberships into Loyal Club Members
How to gather and leverage consumer data during the wine gift-giving season.
—Chris Towt, co-founder and chief executive officer of VineSpring
Club memberships are an...
Wildfires Threaten to Upend Crop Insurance
California wildfires are threatening to upend crop insurance for vineyards as smoke threatens grape production in another record-breaking wildfire year in the U.S.
—Jack Roudebush,...
