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There’s a perception that we frequently encounter—many wineries expect their eCommerce and online storefront to perfectly mimic the design and structure of their brand’s website. This expectation means that wineries spend a lot of time, effort, and money customizing their eCommerce platform.
The second in a series on improving your standing with your distributors In our last article (Winning Distributor Attention), we began a journey of discussing...
One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.
Wineries and family business go hand-in-hand since most smaller wineries are family owned and operated. As we know, not all wineries approach the industry in the same way and they are all at different stages of family business concerns.
Believe Everything You Hear! A quick search of the internet for information on the influence of sound on people’s sense of taste turns up countless...
Only three percent of the wine grapes grown in California are grown at altitudes above 1,000 feet in elevation with some of the most uniquely fascinating wines sharing a common characteristic, volcanic rocky soils.
Recent political developments in Europe have had a significant impact on the value of the Euro, with exchange rate volatility increasing the risk for wineries importing oak barrels for harvest.
As with any extreme weather event, wildfires have the potential to devastate businesses caught in the turmoil. But, like any other event, proper planning can mean the difference between business-as-usual and bust.
We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.
The use of PA is an essential tool in sustainable farming practices and, in some instances, a valuable tool to achieve compliance with local or regional governmental regulations. The previous editorial also discussed the importance of collecting sound, reliable data as critical elements to successfully use PA in farming management.
Measure C, the “Napa County Watershed and Oak Woodland Protection Initiative,” is a deeply-flawed, confusing and anti-agricultural land use Initiative that will appear on the June ballot throughout Napa County.